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South Africa

TFSA supports South African producers to boost their export growth

South Africa economic profile:

South Africa is the second largest economy on the African continent, with world class infrastructure and well-developed financial markets. With a highly developed agriculture sector, vast mineral resources and strong exports, South Africa is a premier investment destination.

Though ranked as a middle-income country, most South Africans experience glaring poverty and South Africa is ranked as the most unequal in the world. This dual economy is perpetuated by a legacy of exclusion and the nature of economic growth, which is not pro-poor and does not generate sufficient jobs. The persistence of the COVID-19 pandemic at the global and domestic levels will continue to constrain South Africa’s economic recovery. In addition, as economic activity restarts, pre-existing structural constraints, such as electricity shortages, will limit the growth trajectory.

In its National Development Plan 2030, South Africa identifies the export sector as an engine for faster, more inclusive, and job-intensive growth. The National Development Plan is targeting export volume growth of 6 percent a year—to achieve an annual increase in real GDP growth of about 5.5 percent and to help generate 11 million new jobs by 2030. South Africa has a relatively good core network of national economic infrastructure. The challenge is to maintain and expand its electricity, water, transport and communications infrastructure in order to support economic growth and social development goals. There is some concern that the state does not have the institutional or financial capability to implement the investment plans needed to finance infrastructure to the required scale. (Source: The World Bank)

TFSA sector work in South Africa:

Priority sectors in South Africa include aquaculture, cosmetics and natural ingredients, fruits, nuts and vegetables, and green technology and renewables. All have a strong commercial base and an active sector, with green technology in particular enjoying immense opportunities for investment and growth. A large part of production is in rural areas that would greatly benefit from trade and export growth, as would the large number of women working in the cosmetics and natural ingredients sector. The aquaculture sector has suffered serious setbacks due to COVID related lockdowns practically shutting down the domestic market for high end seafood, and is in urgent need of boosting export to new markets, of which compliance and laboratory capacity are key barriers to growth.

TFSA works closely with CECOSA in the cosmetics and natural ingredients sector to reach producers with assistance to improve compliance and linkage to international buyers. In the rapidly growing green technology and renewables sector, key partners include industry association SAEEC, and key market players Atlantis SEZ and Green Cape, to develop industry guidelines and manufacturing processes.

What we can do for you

Export Readiness

Is your business ready to export? Use this tool to determine your export readiness and to identify areas that you still need to address to get there.

Identify Markets

What markets have the highest potential for your products? Use these ITC tools to rank and calculate your export potential in global markets.

Trading Prices

Identify where your competitors are and compare your potential prices in target export markets. These ITC tools use global trade data for indicated value by product and by country.

Finding Buyers

Who are your potential buyers? Listings from the Kompass International Trade Directory help you identify importers and distributors in your target markets.

Standards and Processes

What are the compliance requirements your product must meet to enter your target export markets? These tools help you identify customs, duties, taxes, rules, regulations and standards by region and by country.

Country Representative

Happy Mohane

Mr Mohane is also a founder and Managing Director of Trade Afrika Farms, which is a company that operates grain and livestock farms in Gauteng and North-West Provinces. Prior to establishing the company, Mr Mohane was employed as a Senior Manager by the National Agricultural Marketing Council (NAMC) in South Africa, which is a state-owned entity with the legislative mandate of advising the ministry of agriculture on markets and economic issues. He successfully managed a Supply Chain Logistics Programme funded by the Flemish government, which offered an approach to integrate small agro-businesses into regional supply chains to help them seize opportunities for trade of horticultural and agri-foods products Prior to joining the NAMC, he was employed as a Research Specialist at ECI Africa, which was a South African based consulting firm owned by DAI. He was responsible for coordinating the operations of two Joint Regional Trade projects in Angola and Namibia. He possesses vast knowledge in enterprise development; economic development, agriculture, value chain analysis, business linkages, monitoring and evaluation and development finance.